Interim product marketing for B2B software
Senior product marketing leadership when you need it: to cover a gap, rescue a launch or raise your team's standard. Led by Jennifer Peart.
When companies bring me in:
A stalled launch, a gap in product marketing leadership, flat messaging, a new AI capability to position, or a portfolio built by acquisition.
What do I do:
Lead, coach or deliver.
Launch planning: T-minus planning with ICOM handoffs.
Messaging frameworks: message blocks at 20, 35 and 55 words.
Sales enablement and quality reviews.
How engagements work:
Every engagement is shaped around what you need. That might be leading product marketing for a period, getting a single launch back on track, coaching your team, or delivering specific work such as messaging or sales enablement. It can be full time, a few days a week, or a defined project, and it can step up around a launch and down once things are running.
Most start with a short review, so we agree the priorities and the right level of support before committing to more.
FAQs
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They lead product marketing for a defined period: setting priorities, running launches, sharpening messaging and making sure sales and customer teams are ready to sell. It’s senior leadership without a permanent hire, often while a business covers a gap, fixes a stalled launch or decides what the long-term team should look like.
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An interim leader steps into the role, usually full-time, for a set period. A fractional leader does the same job part-time, often two or three days a week. A consultant advises on a specific problem without running the team. I work in all three ways, and many engagements move between them as needs change.
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Usually within a few weeks. The first conversation is about what you need, then I propose the right level of support. Ask about current availability.
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On day rates that reflect the role, from hands-on delivery to leading the function, or as a fixed price where the scope is clearly defined. Deliverables and timelines are agreed up front, so you know what you’re paying for.
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Yes. I can step in as interim head of product marketing, leading the team and its priorities, keeping launches moving, and handing over cleanly when a permanent leader is in place.